Vimeo became the latest video platform to add support for 360-degree videos.
The new feature comes nearly two years after both YouTube and Facebook began offering support for 360-degree videos. This format is often seen as a precursor to full virtual reality experience.
But Vimeo will also be the first major marketplace for 360-degree videos. Its 50 million clients will be able to sell to audiences worldwide via its Vimeo on Demand platform.
“Our creative community has always been well known for pushing the boundaries of storytelling,” said Vimeo general manager Anjali Sud in an interview with Variety.
“That is something our Vimeo creators have been asking for”, she said.
On the creator side, Vimeo is offering users the ability to upload 360 videos in up to 8K for high-res videos. They will enjoy playback in the highest quality possible, including HD offline viewing in Vimeo’s mobile apps, Vimeo said in a press release.
Creators will also have the option to change key settings like the field of view as part of the uploading process. For both monoscopic and stereoscopic video, Vimeo will allow them to customize player embed settings. They will also be able to capture email leads and insert calls-to-action directly in the embedded player,
The service is also helping creators to film their first 360-degree videos with a new 360 Video School. It will offer tutorials for 360 video recording and editing.
Open Marketplace to Sell 360 Videos
Vimeo’s 360-degree experience launches with a curated collection of 360-degree videos created by its community of filmmakers.
At launch viewers can watch 360 video in Vimeo mobile apps, including iOS and Android powered devices, that can be used with compatible VR headsets: Zeiss VR One, Samsung Gear VR and Google Daydream, with support for Oculus Rift and HTC Vive coming soon.