Twitter launches Live video API to counter Facebook Live
Twitter has launched a Live video API (Application programming interface) on Tuesday. The aim is to make it easier for media publishers to post live video broadcasts.
The API, named Periscope Producer API, opens up new ways to share live video, Twitter wrote on its blog. For instance, it enables to start broadcasts directly from external hardware, software, cameras and web services. Without the need to connect them via the app.
“The API will let companies hook up professional broadcasting and video editing equipment to Twitter with more powerful integrations than Twitter’s existing Periscope Producer feature”, wrote TechCrunch who first reported the news on Monday.
Twitter’s Live API will work similarly to the Facebook Live API that launched in April last year. It also enables media producers to use their own equipment such as video cameras, editing software, and satellite vans to broadcast directly onto the social network.
“News consumption is what keeps many users engaged on social networks”, commented DeveloperTech. “And the API’s release will give Twitter feature parity with Facebook when it comes to broadcasting live content”.
Beta partners for the Live video API
A number of beta partners are already creating new ways to integrate live video and other data from Periscope, Twitter said.
They include Telestream, Livestream, Switchboard Cloud and Teradek.
Take Livestream’s Mevo camera. It enables anyone to broadcast, edit and produce high-quality live video. And send it directly to Periscope and Twitter from anywhere with a Wi-Fi or LTE signal.