Microsoft rebrands Twitch competitor and adds mobile live streaming
Microsoft has rebranded its interactive live streaming platform Beam as Mixer. It also launched several new features. They include co-streaming and a mobile live streaming app for iOS and Android.
“Why the name change? This was a tough decision, and not one that we made lightly”, said Matt Salsamendi, Co-founder and Mixer Engineering Lead. “We believe so much in the power of the platform and want to grow it in every major market around the world. Unfortunately, that wasn’t something we could do with the Beam name”.
Up to 4 co-streamers
The rebrand comes three years after Amazon acquired Twitch.tv and almost two years after Google’s YouTube started the standalone YouTube Gaming app
New streaming mobile apps
Additionally, Microsoft is releasing new Mixer Create mobile apps that will let users stream live.The app will work on both iOS and Android devices. Soon, the app will allow to stream mobile gameplay directly from a smartphone to Mixer. YouTube Gaming has permitted mobile streaming since 2015.
Microsoft has not revealed how many users Beam had. Twitch has nearly 10 million daily active users.