AMP VISUAL TV & YUZZIT PRO : A SUCCESS STORY

Bringing broadcast high quality to digital devices

When Emmanuel Macron, an independent centrist, debated with Marine Le Pen, of the far-right Front National, in a crucial debate before the second round of the French presidential election, there was no room for the slightest glitch, as 16.5 million French watched on TV.

For AMP Visual TV, the company behind the cameras, filming and broadcasting the debate was almost business as usual. Founded in 1986 in a small town on the Atlantic Ocean, AMP Visual TV is now a European leader for TV coverage. It has always strived on quality and reliability to meet the expectations of its constantly expanding customer base.

A very simple editing

When it came to working with YuzzitPro, quality was a key requirement. “We have very high expectations of our partners”, says Guillaume Allais, head of digital sales at AMP Visual TV.

“Our aim is to keep TV quality and adapt it for digital devices. We think YuzzitPro perfectly fits into this strategy”.

“YuzzitPro is on a par with our work flow, which is built on high technology, quality and secure transmission”, Allais adds. “What I like with YuzzitPro, is how easy it is to feed the software. It is similar to a YouTube channel. Editing clips is very simple, very quick and reliable. The tool is very efficient in 720p and also in FullHD.”

Moreover, you do not need to be a professional editor to use it. “It is very effective for community manager who do not have advanced knowledge of cutting softwares”, he says.

Beating the smartphone competition

Before working with YuzzitPro, AMP Visual TV cut its video clips with high-end software such as Avid. When filming an event, editors had to encode the live feed on their computers, edit it and share the clips on social platforms. And it took up to 45 minutes. And with smartphones everywhere, organisers were at a disadvantage. Since it started working with YuzzitPro in 2016, AMP Visual TV has been able to deliver video clips in less than 3 minutes, and in much better quality than video captures from phones.

Speed is an important factor since the first images published on Facebook or Twitter are likely to be the most shared. And nowadays, measuring the success of an event often relies on the number of views on social networks.

On the live streaming market for digital devices, AMP Visual TV has quite a lot of competitors. But with its vast 30-year experience, the company wants to position itself on the upper end of the market, bringing broadcast professional standards to live streaming.

Offering highlights

Looking ahead, Guillaume Allais thinks live streaming will be more and more coupled with short video clips. “When showing a live event, there are uneventful moments, or not so interesting ones. Video clipping is a solution to offer highlights on social networks”, he says.

“We could imagine having a camera directly linked to a YuzzitPro server to show the best parts, the funny or awkward situations, the most extraordinary moments since this is what the social networks want”.

RTL & YUZZIT PRO : A SUCCESS STORY

The 15 second difference

«In the past, it took 30 to 40 minutes to select a video and export it to Facebook. Now we only need 10 to 15 seconds ». Peter Minkjan has a simple answer to why the powerful Dutch arm of RTL Group chose YuzzitPro.

« We have a homemade tool. It is still being used for our pre-recorded shows, because it comes with the proper tags and correct rights management », adds Minkjan, who is a social medial strategist for RTL Group. « But just for a live editing, we use YuzzitPro. For editing and publishing in real time : it is a great solution ».

Driving traffic back to the home platform

In the Netherlands, RTL Group has five TV channels but only two of them have live programs : RTL 4 and RTL 7.
RTL 4 is the most successful commercial channel. It has a family focus with news, drama, game and talent shows.
RTL 7 targets a men’s audience with action films and sport events, especially soccer (not to mention darts).
RTL Group’s main motivation to cut video content from its live feeds is to increase awareness and drive back people to its television channels and its RTLXL platform.

Hugely popular short videos

RTLXL provides a free 7-day catch-up and a premium offer for 4€ a month. «On a platform, people intend to watch certain shows », Peter Minkjan explains. « On Twitter or Facebook or any other newsfeed, you don’t have any real intent to see something specific. You browse to see a video clip or some pictures of your nephew. On our platform, people spend 30 or 40 minutes on average. They watch their favorite shows or series ».

The short videos –40 to 50 seconds long– are hugely popular and often get more than one million views (in a country of 17 million inhabitants). But before using YuzzitPro, cutting and publishing videos on the social networks was vastly time-consuming with the homemade software. And speed is important when it is all about showing highlights of a football match.

« We considered another tool but it was quite expensive and not so easy to publish right away », says Peter Minkjan.

24 HOURS OF LE MANS & YUZZIT PRO : A SUCCESS STORY

The importance of being first – at Le Mans or on Facebook

When you drive a prototype in the 24-hour endurance race at Le Mans, in the bucolic West of France, the only aim is to take the chequered flag. For the social media team that keeps motor races fans informed, being first is also what you must fight for.

Speed is key

«Speed is key for us. Our main concern is to publish images before all others, because, if we don’t, somebody else will and then we lose a huge share of our online audience », says Erwan Gervais, multimedia coordinator for the World Endurance Championship (WEC).

This is the reason why the motor sports organisation decided to work with YuzzitPro. « When I started working with the WEC back in 2014 », recalls Juliet Zhu, «publishing content for the social networks was quite fastidious ».

Ms Zhu, who is the WEC’s community manager, details the burdensome process. « Our official photographer stood in the first curve after the start. And he waited there for a few laps, because at the beginning the peloton is still very compact, and you get interesting pictures. Then he had to rush to the newsroom on a bicycle, choose his pictures and upload them.  Then he noticed us by mail and we had to download and edit them before posting on Facebook or Twitter ».

All in all, it took almost three quarters of an hour to have some images of the start.

Very short videos

The WEC first tested YuzzitPro in April 2016 during the 6 Hours of Silverstone. Since then, it has been a standard feature for the 9 endurance races it organises each season around the world. Another solution provided by a competitor has been tried out but it lacked functionalities.

« We discovered the YuzzitPro solution just when we wanted to increase our presence on the social networks with gifs and short videos», says Jean-François Alard, the WEC’s NTIC manager.

Motor sports enthusiasts want to watch starts, finishes and the main highlights of a race, including spectacular overtakes and crashes.  A typical video is 15 seconds long, except for on-track battles that can last up to 40 or 45 seconds.

« Viewers want to watch battles, and then when there is a crash, the audience is growing », says Alard. « But we must be careful to find the proper balance between emotion for the fans and respect for the drivers. »

Multiscreen generation

The younger motor sports fans do not just watch their favorite races on TV. « They are the multiscreen generation », says Juliet Zhu. « They also have a smartphone and an iPad to follow the action. So, we must feed the social networks. We must look for original content from the pit lane or the paddocks ».

For instance, one of the latest successes of the WEC’s social network team was the short video of a Porsche mechanic at Silverstone. Since WEC regulations only allow two mechanics to change tyres, he removes a wheel with one hand and puts the new wheel with the other hand. The viral video, quickly produced with YuzzitPro, generated hundreds of thousands of views.

Live clipping pioneer SnappyTV to shut down in less than 4 months, what alternative ?

Snappy TV will permanently end all activities on December 31st, 2019. For almost a decade, SnappyTV has been a good tool for publishing video on socials for free.  So now, which SnappyTv live clipping alternative to choose?

Bound to evolve in Twitter new approach of video broadcasting, the platform will be included in their Media Studio Suite.

The shutdown of SnappyTV does not undermine their contribution to video on social media. Back to 2010, they established an innovative way to produce video content on socials. After its acquisition by the blue bird network in 2014, the service became entirely free. The platform froze while competition kept evolving to match the needs of video editors. Still, SnappyTV has allowed thousands of people and many brands to publish video on Facebook and Twitter.

Live video remains a key area that Twitter wants to develop. Video has been proven to drive more engagement from viewers, a metric Twitter wants to boost.

LiveCut: the live clipping alternative to SnappyTV proposed by twitter.
LiveCut: the live clipping alternative to SnappyTV proposed by twitter.

End of SnappyTV: What alternative for your live clipping?

Merging video production with Twitter Amplify program within a single platform could entice creators to increase their production of videos. However this focus on live video comes at a cost as all the content produced will come exclusively from live video. It is not possible to cut extracts from uploaded content and live content is only available for a few days.

Besides, this new tool is twitter centered, it will not be possible to post cuts on other social media.

This approach may not fit every Snappy user, bound to look for an alternative. Below is a quick feature by feature comparison of Media Studio Live Cut with YuzzitPro live features.

FeaturesLiveCutYuzzitPro
Ingest live stream (RTMP, HLS)YesYes
Ingest facebook live, youtube live NoYes
Upload mediaYesYes
Create video clips from live streamYesYes, from any source (live stream & uploaded videos
Customize videoNoYes (change format, add zoom, rolls, layer, watermark)
Automatic customization & publicationNoYes
Automatic subtitlingNoYes
Customize subtitlesNoYes
Monetize video clipsYesYes
Download clipsYesYes
Geo-restrictionsYesYes
Team permissions and rolesYesYes
Create GIFs and imagesYesYes
Export to custom CMSNoYes
Export to YouTube, FacebookNoYes + Twitch, Brightcove, Ooyala…

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TF1 Yuzz Case : changing effortlessly video formats allows community managers to gain in effectiveness

Yoann Robert, Social Media Manager at TF1, decrypts how easy it is to update a video format with YuzzitPro among his Community Management Team.

Video has became unavoidable on Social Networks, it is a powerful tool to promote contents from our listings. Usually, we use pictures of our broadcasts in order to drive reactions from our community on our major events, before or in between two broadcastings.

Each social network has its specificities, especially about video content. It is paramount to adapt each content to a single network requirements. For instance, the “Landscape” format is definitively not a good fit for Instagram posts: they are not practical and not impacting visually on smartphones, therefore you have to favour formats adapted to the verticality of mobile screens, like the square format and the portrait format for stories.

At TF1, Community Managers are accountable for one broadcasted program, they are first and foremost storytellers and social Networks Specialist, they have little to no expertise in the fields of video edition or Motion Design. Like any other video customization aspects such as captions and layer adders, the conversion of a video format to another used to be very time-consuming and heavy in our video content production process. A tool like YuzzitPro clearly eases this process and allows us to allocate our time more efficiently.

Within a few clicks, any Community Managers can cut rushes directly from TF1 Video Stream or upload his cuts, edit his video, especially its format, in order to adapt it to our graphic charter and multi-publish this content on several networks in one go. It allows us to clear the overload on our Production Unit and to focus on its core function: developing innovative formats aimed at different platforms, not only Social Networks.

Video from TFX

 

What were the best video contents produced during Vivatech ?

Viva Technology 2019 was a real blast: over 124,000 visitors spread on 3 days, which corresponds to a 24% increase in attendance in comparison with the 2018 edition. Such events are tremendous occasions to produce some top notch quality content to keep your marketing feeds well-fueled with brand new materials. We had the occasion to see several content produced on this medium, let’s have a quick overview of some videos produced during this year edition of the biggest European innovation fair.

The Main Stages

Among all the videos produced during Vivatech, the recorded version of keynotes on Stage One have a paramount significance. Even though they have not been published yet for the 2019 edition, they give a great track of the most important topics tackled during each edition. But organisers do not stop there: they keep updating the Vivatech Youtube account with content and interviews named Vivastories throughout the year, capitalizing on the previous editions while paving the way for the upcoming one.

Moreover, recordings of roundtables and keynotes are not limited to Stage One. CEO Stage, Startup Stage, there are various scenes for such talks and debates. Most notably this year, Stage X hosted live e-sports events with tournaments and live comments, as well as Robot Fights staged in the middle of the fair . Anyhow, there was a massive amount of content produced during these three days, you can even find some great stage focused full-day recorded versions ! Well, except for this year Day 3 which, surprisingly, is a 12 hours version of the 2019 teaser.

A TV set in the middle of the fair

One notably big stage was the TF1 MédiaLab space comprised of a next-gen green screen and mobile cameras able to recreate sceneries from the biggest French and European televised media, for instance the biggest daily news report, le 20H. The equipment as well as the set were really impressive with Real-time Virtual Light Connectors, a Virtual Camera Controller Unit and a Real-time Virtual Camera Switcher.


Multiple talks and debates were recorded and displayed during the event, and notably a speech by YuzzitPro CEO and Founder, Frédéric Bruel. The results seemed incredibely real, so much that most people came asking if the scenery of the JT was real or if it was generated everytime. It is indeed a real set, however the modelisation and generation of the set were mind-blowing. 

 
Smaller format, big impact

There were also multiple smaller stages throughout the fair dedicated to talks and presentations, notably “Le Garage” by Widoobiz. They recorded during the 3 days with multiple start-ups and interlocutors creating a great amount of content and traction with all the people stopping by to witness the debates. However, the recordings are not directly accessible on their youtube account, the content being published progressively through the year

There were also multiple media groups roaming around the fair to interview startupers, aiming to find the best pitch with short videos of a single interlocutor. From what we have seen and based on the reactions on social media, the French media Press Citron produced a certain amount of great pitch.

We also made a tiny mash-up of our experience at Viva Technology this year.


What about your experience, have you seen any interesting video content produced at Vivatech this year ? How about previous editions ? Let us know in the comments !

YuzzitPro, a hidden ace card for Emmanuel Macron during the presidential campaign

As he marched to victory, Emmanuel Macron often benefited of good luck. But his campaign team also found the best tools to persuade voters. One of them was the YuzzitPro live video platform. Continue reading “YuzzitPro, a hidden ace card for Emmanuel Macron during the presidential campaign”