TV & OTT media

 

 

The 15 second difference

«In the past, it took 30 to 40 minutes to select a video and export it to Facebook. Now we only need 10 to 15 seconds ». Peter Minkjan has a simple answer to why the powerful Dutch arm of RTL Group chose YuzzitPro.

« We have a homemade tool. It is still being used for our pre-recorded shows, because it comes with the proper tags and correct rights management », adds Minkjan, who is a social medial strategist for RTL Group. « But just for a live editing, we use YuzzitPro. For editing and publishing in real time : it is a great solution ».

 

Driving traffic back to the home platform

In the Netherlands, RTL Group has five TV channels but only two of them have live programs : RTL 4 and RTL 7.
RTL 4 is the most successful commercial channel. It has a family focus with news, drama, game and talent shows.
RTL 7 targets a men’s audience with action films and sport events, especially soccer (not to mention darts).
RTL Group’s main motivation to cut video content from its live feeds is to increase awareness and drive back people to its television channels and its RTLXL platform.

 

Hugely popular short videos

RTLXL provides a free 7-day catch-up and a premium offer for 4€ a month. «On a platform, people intend to watch certain shows », Peter Minkjan explains. « On Twitter or Facebook or any other newsfeed, you don’t have any real intent to see something specific. You browse to see a video clip or some pictures of your nephew. On our platform, people spend 30 or 40 minutes on average. They watch their favorite shows or series ».

The short videos –40 to 50 seconds long– are hugely popular and often get more than one million views (in a country of 17 million inhabitants). But before using YuzzitPro, cutting and publishing videos on the social networks was vastly time-consuming with the homemade software. And speed is important when it is all about showing highlights of a football match.

« We considered another tool but it was quite expensive and not so easy to publish right away », says Peter Minkjan.

 

Vandaag wordt de 'clown' John Norman Jr. 43 jaar! Wietplantje cadeau doen, Co?

A post shared by RTL7 Darts (@rtl7dartsnl) on

 

 

Live events

 

 

Bringing broadcast high quality to digital devices

When Emmanuel Macron, an independent centrist, debated with Marine Le Pen, of the far-right Front National, in a crucial debate before the second round of the French presidential election, there was no room for the slightest glitch, as 16.5 million French watched on TV.

For AMP Visual TV, the company behind the cameras, filming and broadcasting the debate was almost business as usual. Founded in 1986 in a small town on the Atlantic Ocean, AMP Visual TV is now a European leader for TV coverage. It has always strived on quality and reliability to meet the expectations of its constantly expanding customer base.

A very simple editing

When it came to working with YuzzitPro, quality was a key requirement. “We have very high expectations of our partners”, says Guillaume Allais, head of digital sales at AMP Visual TV.

“Our aim is to keep TV quality and adapt it for digital devices. We think YuzzitPro perfectly fits into this strategy”.

“YuzzitPro is on a par with our work flow, which is built on high technology, quality and secure transmission”, Allais adds. “What I like with YuzzitPro, is how easy it is to feed the software. It is similar to a YouTube channel. Editing clips is very simple, very quick and reliable. The tool is very efficient in 720p and also in FullHD.”

Moreover, you do not need to be a professional editor to use it. “It is very effective for community manager who do not have advanced knowledge of cutting softwares”, he says.

Beating the smartphone competition

Before working with YuzzitPro, AMP Visual TV cut its video clips with high-end software such as Avid. When filming an event, editors had to encode the live feed on their computers, edit it and share the clips on social platforms. And it took up to 45 minutes. And with smartphones everywhere, organisers were at a disadvantage. Since it started working with YuzzitPro in 2016, AMP Visual TV has been able to deliver video clips in less than 3 minutes, and in much better quality than video captures from phones.

Speed is an important factor since the first images published on Facebook or Twitter are likely to be the most shared. And nowadays, measuring the success of an event often relies on the number of views on social networks.

On the live streaming market for digital devices, AMP Visual TV has quite a lot of competitors. But with its vast 30-year experience, the company wants to position itself on the upper end of the market, bringing broadcast professional standards to live streaming.

Offering highlights

Looking ahead, Guillaume Allais thinks live streaming will be more and more coupled with short video clips. “When showing a live event, there are uneventful moments, or not so interesting ones. Video clipping is a solution to offer highlights on social networks”, he says.

“We could imagine having a camera directly linked to a YuzzitPro server to show the best parts, the funny or awkward situations, the most extraordinary moments since this is what the social networks want”.

Sport

 

The importance of being first – at Le Mans or on Facebook

When you drive a prototype in the 24-hour endurance race at Le Mans, in the bucolic West of France, the only aim is to take the chequered flag. For the social media team that keeps motor races fans informed, being first is also what you must fight for.

 

Speed is key

«Speed is key for us. Our main concern is to publish images before all others, because, if we don’t, somebody else will and then we lose a huge share of our online audience », says Erwan Gervais, multimedia coordinator for the World Endurance Championship (WEC).

This is the reason why the motor sports organisation decided to work with YuzzitPro. « When I started working with the WEC back in 2014 », recalls Juliet Zhu, «publishing content for the social networks was quite fastidious ».

Ms Zhu, who is the WEC’s community manager, details the burdensome process. « Our official photographer stood in the first curve after the start. And he waited there for a few laps, because at the beginning the peloton is still very compact, and you get interesting pictures. Then he had to rush to the newsroom on a bicycle, choose his pictures and upload them.  Then he noticed us by mail and we had to download and edit them before posting on Facebook or Twitter ».

All in all, it took almost three quarters of an hour to have some images of the start.

 

Very short videos

The WEC first tested YuzzitPro in April 2016 during the 6 Hours of Silverstone. Since then, it has been a standard feature for the 9 endurance races it organises each season around the world. Another solution provided by a competitor has been tried out but it lacked functionalities.

« We discovered the YuzzitPro solution just when we wanted to increase our presence on the social networks with gifs and short videos», says Jean-François Alard, the WEC’s NTIC manager.

Motor sports enthusiasts want to watch starts, finishes and the main highlights of a race, including spectacular overtakes and crashes.  A typical video is 15 seconds long, except for on-track battles that can last up to 40 or 45 seconds.

« Viewers want to watch battles, and then when there is a crash, the audience is growing », says Alard. « But we must be careful to find the proper balance between emotion for the fans and respect for the drivers. »

Multiscreen generation

The younger motor sports fans do not just watch their favorite races on TV. « They are the multiscreen generation », says Juliet Zhu. « They also have a smartphone and an iPad to follow the action. So, we must feed the social networks. We must look for original content from the pit lane or the paddocks ».

For instance, one of the latest successes of the WEC’s social network team was the short video of a Porsche mechanic at Silverstone. Since WEC regulations only allow two mechanics to change tyres, he removes a wheel with one hand and puts the new wheel with the other hand. The viral video, quickly produced with YuzzitPro, generated hundreds of thousands of views.

 

Who's got that Friday Feeling?

Publié par FIA WEC sur vendredi 16 décembre 2016